minusone.
A woman in a rose hijab and flowing butter-yellow abaya, and a man in a sage tunic and cream trousers, against a sunlit blush wall.

The Soft Form collection

Soft shades.Strong presence.

Everyday modestwear. A little softer.
A little bolder. Entirely you.

Discover the collection

New arrivals

Easy pieces. A fresh point of view.

A man in a powder-blue longline tunic and stone trousers beside a cool blue architectural recess.

For him

Clean lines. Everyday ease.

Shop men

The MinusOne way

A little more about us.

Less fuss.
More you.

An ivory tunic collar and cuff beside softly folded dusty-rose fabric.

MinusOne begins with a little less noise. Clean lines, soft shades and easy silhouettes leave room for the person wearing them.

Find your everyday

Modest
by design.

A woman in an ivory hijab and loose sage dress, with full sleeves and a generous drape.

Coverage is where we begin. Longer lines, generous drapes and thoughtful proportions bring a quiet confidence to everyday dressing.

A softer
point of view.

Blush, butter-yellow, powder-blue and sage fabrics draped over an ivory plinth.

Blush, butter, sage and blue. A palette with personality, made to sit naturally together and feel completely your own.

Life moves.
So do you.

A man walking through a sunlit courtyard in a loose blue tunic and full-length stone trousers.

For slow mornings, busy afternoons and everything in between. Relaxed shapes give your everyday wardrobe a little more room.

The Soft Form collection
Butter-yellow abaya with a dusty-rose hijab.

Womenswear

Room to be you.

Flowing silhouettes, full coverage, and soft shades that feel like you. Meet the butter-yellow abaya and dusty-rose hijab.

Colour comes naturally.
Our story

Meet MinusOne

Less noise.
More you.

Modestwear with a point of view. We bring soft colour, clean lines, and easy silhouettes to the everyday wardrobe.

For women and men who dress on their own terms.

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minusone.

The Soft Form collection

New arrivals

Easy pieces. A fresh point of view.
minusone.

minusone.

Everyday modestwear.
Entirely you.

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